Weekly Content Plan
3 real estate posts are sent to your inbox every week. All the content is written for you. Our clients then turn the content into short-form videos to maximize their reach on social media.
Send us your video files, and our team will send back up to 3 professionally edited videos a week that are ready to post.
Build authority fast by targeting your videos to homeowners in your local market with the power of Facebook Ads. Quickly gaining valuable followers.
Create high-quality content from day 1 with our thorough training session. Learn how to record valuable content that builds a following and get insight into our editing process so every video you create turns out flawless.
We’ll setup our video publishing scripts to automatically publish your videos (without watermarks) to all social media platforms. Saving you from having to make a post for every unique platform.
We’ll implement our real estate content framework for your business and develop a custom content strategy that is proven to increase followers, video views, and engagement.
We’ll optimize your profile to ensure it is findable and highlights your values. With our digital audit we’ll make sure your personal brand is consistent across the internet.
THE CREATOR PACKAGE
What You Get
3 data-driven video topics a week. Written for you.
Brand building content strategy.
Optimized social profiles.
A video editor.
A Facebook Ads expert.
Authority in your local market.
Frequently Asked Questions
I’m bad on camera, do we have to do video?
Since the rise of TikTok, all social platforms now prioritize video content. The algorithms push video over all other media formats because video keeps users engaged. Switching to our video-first strategy improves our clients social media reach by an average of over 600%. Even if you’re not comfortable on video yet, all our clients are provided training on how to record videos so they feel confident and less awkward. We’ll even supply you a care package of equipment to get you started (and committed).
How do I know you’ll produce results?
Unlike other agencies, we don’t lock you into our own technology. We build everything in your systems & accounts, so you own your data. To keep our clients informed, we provide weekly status update videos on the campaigns we’re running and their results.
What makes your agency different from the others in my DMs?
The spammy businesses in your DMs are designed to bring you leads in effort to collect a referral fee. Often resulting in stale leads and wasted time pursuing them because when you reach out they have no idea who you are. Our team is different because we operate as an extension of your team. Real people, building assets for your business, invested in your success.
What’s the commitment?
All of our clients commit to a 3-month agreement. Building a dedicated audience takes time! After the initial agreement the obligation is monthly. The average Lucas Digital client has worked with us for 12+ months.
Where do I find time to record weekly videos?
If we could record the videos for you we would (AI hasn’t got there yet). Don’t worry, we hand select video topics that we know people are interested in and easy to produce. With practice, each video should take you no longer than 5 minutes to record.
Why wouldn’t I hire a marketing manager instead?
Good question. Since we run the same winning strategies with every client, we’re able to implement things quickly, avoiding costly training and oversight that would be needed to manage an employee. Plus, we have access to historical data from our campaigns allowing us to focus on plays that work.
*Requires the “Creator” package.
- SEO profile optimization
- Your active listings published to GMB
- Our team responds to reviews for you
- We setup custom software to help generate more reviews
- 5-star reviews published automatically to your social media
Social Media Management
- Let us manage your social publishing, responding to comments, engaging with followers and more.
- Our team flags important comments or DMs so you only have to open social media when you need to.
- Edited listing tour video
- Facebook & Instagram post + story
- Facebook & Instagram boosted post
- Facebook Dynamic Ads
- Beautiful custom website with MLS/IDX integration
- Conversion tracking & optimization
- Your videos transcribed and published as blog posts
- CRM setup & implementation
- Thoughtful automated email follow-up
- Full-funnel marketing ad strategy ($500/m ad spend included)
Too many homeowners get burned by part-time agents and faceless brokerages.
Which is why now more than ever, homeowners need great agents to help them navigate this confusing market. But after establishing a foundation, most Realtors face two challenges with scaling their business further:
1. Too busy to take on any more listings
2. Difficulty gaining new business beyond their inner circle and referrals
That’s why I started Lucas Digital, to give Realtors the marketing services they need to grow, so they can focus on what they do best.