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How we work

Our proven process to creating content that stands out.

step one

Plan & Design

We start with a comprehensive branding exercise to create a unique and authentic brand voice that resonates with your target audience. Our process includes research, analysis, and collaboration to ensure consistent messaging and a solid content plan across all online channels.

step two

Optimize & Implement

We’ll enhance your profile using social media best practices, making it easier for people to find you across the internet. Additionally, we’ll establish automated processes to alert us of significant events in your business, such as new listings or reviews, enabling us to promptly create and schedule high-quality social media posts.

step three

Sit Back & Relax

Relax with the confidence that your latest listings, sold posts, reviews and more are being shown across social media platforms. Your photos and videos will be posted for you with little to no input required, freeing up your time to concentrate on other vital tasks. Keep track of progress through our live analytics dashboard and watch your numbers soar.

Why Us?

Benefits big companies can’t compete with.

Transparent Reporting

See real time metrics for all your digital properties we’re working on. Easy to understand and all in one central view.

Built For You

Any system we build is integrated into your business. We don’t gate-keep technology or your data.

Dedicated Team

Clear communication, consistency, and accountability. Your own remote marketing team.

No Long-Term Contracts

We believe in earning your business every month, which is why we don’t require any long-term contracts.

Frequently Asked Questions

Why is video so important?

Since the rise of TikTok, all social platforms now prioritize video content. The algorithms push video over all other media formats because video keeps users engaged. Real estate businesses are built on trust, and with the right video strategy you can create content that builds trust and convert leads into listings.

How do I know you’ll produce results?

Unlike other agencies and tech companies, we don’t lock you into our own technology. We build everything in your systems & accounts, so you own your data. To keep our clients informed, we provide access to a live dashboard of their accounts and frequent status update videos on the results of the campaigns we’re running.

What makes your agency different from the others in my DMs?

The spammy businesses in your DMs are designed to bring you leads in effort to collect a referral fee. Often resulting in stale leads and wasted time pursuing them because when you reach out they have no idea who you are. Our team is different because we operate as an extension of your team. Real people, building assets for your business, invested in your success.

What’s the commitment?

All of our clients commit to a 3-month agreement. Building a dedicated audience takes time! After the initial agreement the obligation is monthly. The average Lucas Digital client has worked with us for 12+ months.

Why wouldn’t I hire a marketing manager instead?

Good question. Since we run the same winning strategies with every client, we’re able to implement things quickly, avoiding costly training and oversight that would be needed to manage an employee.

A Note.

Too many homeowners get burned by part-time agents and faceless brokerages.

Which is why now more than ever, homeowners need great agents to help them navigate this confusing market. But after establishing a foundation, most Realtors face two challenges with scaling their business further:

1. Too busy to take on any more listings
2. Difficulty finding new clients beyond their inner circle and referrals

That’s why I started Lucas Digital, to give Realtors the marketing services they need to grow, so they can focus on what they do best.

Lucas Tyson

The marketing company for established real estate professionals. We help agents and brokerages manage their digital presence, attract quality leads, and scale their business with industry-leading digital marketing tactics.